Analytics & Metrics

SnapBack uses PostHog for comprehensive analytics and metrics tracking to help you understand user behavior, measure success, and optimize your experience.

Key Metrics

Time to First Value (TTFV)

TTFV measures how quickly users can achieve their first successful outcome with SnapBack. Our target is p75 ≤ 5 minutes.

Tracked Events:

• extension_installed - VS Code extension installation
• auth_completed - Successful authentication
• api_key_created - API key generation
• first_snapshot_created - First code snapshot creation

Onboarding Completion Rate

We track the percentage of users who successfully complete the onboarding process. Our target is ≥ 70%.

Crash-free Sessions

The percentage of sessions without critical errors. Our target is ≥ 98%.

Session Replay Coverage

Percentage of sessions with replay recording enabled, balanced with privacy considerations.

Activation Funnel

Our activation funnel tracks the critical path to user success:

1. Extension Installation - User installs the VS Code extension
2. Authentication - User completes the authentication process
3. API Key Creation - User generates their first API key
4. First Snapshot - User creates their first code snapshot

Retention Analysis

We track user retention at key intervals:

• D7 Retention - Percentage of users who return within 7 days
• D30 Retention - Percentage of users who return within 30 days

Retention cohorts are automatically created in PostHog to track these metrics.

Correlation Analysis

We analyze correlations between user behaviors and outcomes to identify factors that drive success or indicate risk:

• Onboarding Completion Factors - What influences successful onboarding
• Feature Adoption Correlations - What drives feature usage
• Churn Risk Indicators - Early warning signs of user disengagement
• High Value User Characteristics - Traits of users who upgrade or engage deeply

Privacy & Consent

All analytics are collected with user consent and in compliance with privacy regulations including GDPR. Users can opt out of analytics collection at any time in their settings.

Alerting

Critical metrics are monitored with automated alerts:

• TTFV degradation alerts
• Onboarding completion rate drops
• Crash rate spikes
• Replay budget monitoring

For technical details about our PostHog implementation, see our PostHog Implementation Guide.